Brainbees Solutions Limited (Firstcry) IPO
Introduction to Brainbees Solutions Limited
Founded in 2010, Brainbees Solutions Limited, known through its online platform 'FirstCry,' offers a wide range of products for mothers, babies, and kids. The company's mission is to create a comprehensive one-stop store catering to parents' retail, content, community engagement, and education needs. Extensive Product Offering
Brainbees Solutions (FirstCry) provides an extensive array of products necessary for infants up to the age of 12. This includes:
Apparel and footwear
Baby gear and nursery items
Toys, books, and school supplies
Bath and skincare essentials
Health and safety items
The company boasts a selection of over 1.5 million SKUs from more than 7,500 brands on its multi-channel platform, combining Indian third-party brands, global brands, and its own house brands.
Strong Brand Presence and Customer Trust
FirstCry's brand awareness and customer trust are reflected in the success of its house brands. According to a RedSeer report, BabyHug is the largest multi-category brand for mother, baby, and kids' products in India, in terms of Gross Merchandise Value (GMV) for the year ending December 2023. Other notable house brands include:
Pine Kids
Cute Walk by BabyHug
Babyoye
Objectives of the IPO
The IPO aims to raise funds for several key purposes:
Investments in subsidiary companies
Lease payments
Expansion of business operations
Brainbees Solutions (Firstcry)- Key IPO Details:
IPO Dates: August 6 to August 8, 2024
Price Band: ₹440 to ₹465 per share
Lot Size: 32 shares
Total Issue Size: ₹4,193.73 crore
Retail Quota: 10%
GMP: 5% (for informational purposes only)
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